Portfolio
A collection of projects I've been involved with:
Brochures
long, informative documents used for print or as an interactive PDF with clickable features
Digital Support
Mobile pop-up card ads for nearest retail location, D2C app promotion, and shop inside Walmart ad
Digital Support
Branded channel icons, banners, and persona icons for internal company-wide communication app
Email
email headers, footers, and mockups
Blogs
Blog layout and infographic
Digital Support
various sizing for web ads
Point of Sale
large signage in stores
Direct Mail
mailers to consumers
Sponsorships
advertising for sporting events, tournaments, and high-traffic areas
Animated Digital Ad
Simple movement added to a digital ad
Trade Show
large format printing for entire trade show booth
Video
Benefits video for flooring equipment used at a trade show
Banner Ups
quality designs for retractable pop-up banners
Wave Displays
Trade show booth display
Logos
professional designs that identify specific products within an organization
Campaigns
strategic graphics used to support and promote a particular market objective
Re-Branding
updating corporate branding to current standards
Re-Branding
updating corporate branding to current standards
Social Media
Visual content for Facebook, Twitter, and LinkedIn
Key Skills
Creativity, consistency, communication, organization, and time management are essential skills I use to succeed in my work. Below are programs and skills that I use on a daily basis to help me design at my best.
Adobe InDesign
My favorite design program. I use this software to create flyers, brochures, magazines, and books.
Adobe Illustrator
I use this program to create logos, patterns, icons, etc.
Adobe Photoshop
The OG of design for me. I use photoshop to manipulate photos and create mockups.
Microsoft Powerpoint
I work with internal teams to provide creative support to key marketing projects. My goal is to create visually stunning documents that promote a brand and add value to the person presenting the PowerPoint presentation.
Corporate and
Brand IdentitySimple. Unique. Appropriate. Memorable. I've worked on developing many internal brands within a company that deliver a message and explain a service or product.
File Naming Structure
Consistency is crucial when naming a file. I've helped manage appropriate file naming conventions to help get documents put in order.
Server Restructure
Organization is key. I have been involved with helping restructure a server to easily find past projects, links, and important information.
Smartsheet
I've used smartsheet in previous jobs to assign tasks, track project progress, manage calendars, share documents, and manage work.
Webdam
I've used this cloud-based media asset management platform to organize, share, and track media content across dispersed teams within an organization.
Workstream
I used this platform to configure creative briefs that gather requirements specific to the task at hand. It gave me the ability to align stakeholders and capture information that’s critical to the completion of creative projects.
Workfront
I've used this project management software that features work management, issue tracking, document management, time tracking, and portfolio management.
Education
Appalachian State University
Bachelor of Science in Graphic Arts and Imaging Technology 2004-2008
Graphic Design, Computer Arts, Advertising
Client and Colleague Love
I have built long-lasting relationships and friendships with each job I've had. I love connecting with people and collaborating to the fullest!
"Asha was willing to work on many complex projects which helped our department immensely. She has a creative vision and the ability to design clean layouts, which can translate to both print and digital work."
Madeleine MorackDigital Asset Manager
"I hired Asha to design my wedding invitations, programs, thank you cards, and other collateral used for the event. As her client, she executed the overall aesthetic flawlessly. Her creative vision, attention to detail, and communication made the entire design process seamless. She is incredibly dedicated to her craft, but also to her team and aims to always provide a quality product."
Sunny HutchinsonFreelance Client
"In my role as editor/proofreader, I have exacting standards for consistency. Asha's conscientious approach to her work was refreshing, as she made my job easier. I was always impressed with her creativity as well, but it was her demeanor and willingness to collaborate that made working with her such a joy."
Beverly WarkulwizSenior Copy Editor
